2 Ways to Legally Spy on Your Competition Fri, 30 Jul 2010 03:15:00 -0400

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Nine tools to find out how your competitors are doing and what they are planning.

Your Paid Search Campaign: It's an Asset (Literally) Fri, 30 Jul 2010 03:10:00 -0400

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The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong.

The New Problems of a New Medium Fri, 30 Jul 2010 03:05:00 -0400

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As in earlier progressions in technology, pain and casualties are the price of advancement.

Should You Be "Friends" With Your Clients? Fri, 30 Jul 2010 03:00:00 -0400

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Is the trend of checking in on someone's social media profiles going to spill over into the client world?

Google: Experimenting With Its Largest Opportunity - Local Thu, 29 Jul 2010 00:30:00 -0400

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Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top.

Thumbs Up to Online Engagement Thu, 29 Jul 2010 00:25:00 -0400

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How can the ubiquitous Like button be leveraged by brand marketers?

Spilled Ice Cream, Hurt Feelings, and Customer Choices Thu, 29 Jul 2010 00:20:00 -0400

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Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.

Moving On Thu, 29 Jul 2010 00:15:00 -0400

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Has the request for proposal process run its course?

5 Reasons Why Ford Continues to Kick Butt Wed, 28 Jul 2010 03:00:00 -0400

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Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content.

3 Steps to Grow Your B2B E-mail List More Effectively Wed, 28 Jul 2010 03:00:00 -0400

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Work with your sales team, build your list organically, and don't turn to list rental in a panic.

The New Challenges of Digital Ad Buying and Selling Wed, 28 Jul 2010 03:00:00 -0400

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The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series.

Why LinkedIn's Advertising Business Is Booming Tue, 27 Jul 2010 03:00:00 -0400

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An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns.

6 Reasons to Not Fear Negative Reviews Tue, 27 Jul 2010 03:00:00 -0400

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Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation.

5 Ways to Put Video to Work for Your Brand Tue, 27 Jul 2010 03:00:00 -0400

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Important lessons to be learned when planning a social video strategy.

The Dull Default Tue, 27 Jul 2010 03:00:00 -0400

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It's time to write your meta description tags for human beings.

Information Architecture 101 Mon, 26 Jul 2010 03:00:00 -0400

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Information architecture is nothing more than taking the time to understand and then design your site around your user base.

Does Viral Video Translate to Marketing Success? Mon, 26 Jul 2010 03:00:00 -0400

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27 questions to determine branding effectiveness.

5 Lessons You Haven't Learned From Search Engines Mon, 26 Jul 2010 03:00:00 -0400

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If you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that.

Network Margins and Advertiser ROI Mon, 26 Jul 2010 03:00:00 -0400

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Don't confuse cost (what you pay) and value (what you get).

Digital Marketing Trends: A View From Hong Kong Fri, 23 Jul 2010 02:03:00 -0400

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Marketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland China.

Search Clicks, Once Removed Fri, 23 Jul 2010 02:02:00 -0400

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Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP.

Redesign Best Practices Fri, 23 Jul 2010 02:01:00 -0400

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The best redesigns are the simplest and the ones that keep evolving.

Dead Metrics Walking Thu, 22 Jul 2010 03:04:00 -0400

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The three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing.

It's All Fun and Games for Brand Marketers Thu, 22 Jul 2010 03:03:00 -0400

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Consumer interest in online gaming and willingness to dedicate hours upon hours to the cause isn't lost on brand marketers.

The Inbox 2012: Surf the Wave Thu, 22 Jul 2010 03:02:00 -0400

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E-mail marketers need to learn that they can control themselves, but they can't control the wave of change.

The Eye of the Beholder Thu, 22 Jul 2010 03:01:00 -0400

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Tune out the voices in your head and tune in to your customer's voice to find out their needs.

How to Be Cool Like an Apple iAd Wed, 21 Jul 2010 03:04:00 -0400

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How can we bring the coolness of iAd to our ads, networks, and content?

Introducing the Ultra Managed Inbox Wed, 21 Jul 2010 03:03:00 -0400

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Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers.

Accessibility and You Wed, 21 Jul 2010 03:02:00 -0400

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Making sure your site is accessible to people with disabilities is not just the right thing to do, it also helps your SEO efforts.

iPhone Antenna-Gate Fallout Wed, 21 Jul 2010 03:01:00 -0400

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After the iPhone 4 antenna debacle, is Steve Jobs looking to focus on social media?

Thinking Beyond the Banner Tue, 20 Jul 2010 03:04:00 -0400

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Four engagement path creative units and nine alternative placements to add to your media plan.

Answering the RFP Tue, 20 Jul 2010 03:03:00 -0400

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Don't let a poorly written request for proposal stop you from solving a client's business problem.

Don't Let Your Data Go Sour Tue, 20 Jul 2010 03:02:00 -0400

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Implementing Web analytics into an organization is the beginning of a journey, not a one-time event.

Ad Exchanges: Disrupting the Digital Agency Tue, 20 Jul 2010 03:01:00 -0400

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The media agency of the future will have groups focusing on the three primary ways media is purchased: search, social media, and ad exchanges.

Turning News Stories Into Search Traffic Mon, 19 Jul 2010 03:04:00 -0400

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How can you benefit from spikes in search volume due to the latest popular topic?

SLAPP-down Mon, 19 Jul 2010 03:03:00 -0400

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Social media runs on trust and truth. Don't try to silence your consumers.

The 2012 Inbox and How to Get There Mon, 19 Jul 2010 03:02:00 -0400

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It's time to change your ways in mobile e-mail. Here are five steps other marketers are taking.

Help! - Getting IT Support for Your Landing Page Test Mon, 19 Jul 2010 03:01:00 -0400

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Three ways to proceed in the face of IT-delaying tactics

The Google AdWords "Tourist Tax" Fri, 16 Jul 2010 03:04:00 -0400

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The difference between the newbies in AdWords Nation and the veterans.