Display Ads More Effective in Europe than the U.S. ComScore suggests superior creativity could explain discrepancy.

As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.

Google-Funded Pixazza Courts Advertisers With New Platform New ad offering joins existing product that lets users identify and buy items displayed in Web photos.

NBC's Wurtzel Suggests Mobile Is On TV's Radar More Than Web Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.

Multi-Channel Attribution Models Spur Lively Debate at I-COM Agencies predict more brands will adapt the models in the next year, while others question the practice's value.

U.K. and U.S. Agencies Throw Cold Water on Standards for 'Black Box' Data Media buyers talk bluntly about their vested interest in keeping the data kimono closed.

As Data Wars Heat Up, Quantcast Goes Global Media companies increasingly looking to monetize traffic outside the U.S., CEO says.

Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth SEC filing reflects profitability, but competition threatens.

EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.

Religion Comes to Facebook in the Form of an App Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.

Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.

Verizon Lands Mobile Deal with NFL NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.

Social Media Played Big Role in Driving Oscar Interest Twitter activity was very strong during this year's telecast.

YouTube Pulls the Trigger on Mobile Ads Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.

Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance The brand's teens-based referrals program is being supported by a multifaceted digital push.