Levi's Targets Film Buffs With Gowalla, Watch Parties Fri, 30 Jul 2010 05:05:00 -0400

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Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.

Apple Launches iAd Product for Application Developers Thu, 29 Jul 2010 16:53:00 -0400

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New product could help developers sell more software and boost ad revenues.

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of) Thu, 29 Jul 2010 13:44:18 -0400

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One Maryland candidate is questioning how to handle the new rules.

New Ripple6 Units Put Social Conversations in Display Ads Thu, 29 Jul 2010 10:39:00 -0400

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Second company this week to debut a display product incorporating social media content.

Welcome to the New ClickZ Thu, 29 Jul 2010 09:56:00 -0400

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Our online publication about interactive marketing gets more interactive and social.

L'Oreal Sponsors Beauty Channel on YouTube Thu, 29 Jul 2010 08:41:00 -0400

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"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space.

Former Digitas CEO Kenny Named Akamai President Thu, 29 Jul 2010 07:45:00 -0400

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Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

StrongMail Rolls Up Social Media Play Wed, 28 Jul 2010 17:01:53 -0400

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E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

New Videos Extend 'Ford Fiesta Movement' Wed, 28 Jul 2010 16:54:56 -0400

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Social campaign launched last year is extended with eight new videos starring YouTube celebs.

Google Will Dominate Search in Japan Through Yahoo Deal Wed, 28 Jul 2010 15:08:05 -0400

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The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace Wed, 28 Jul 2010 05:46:00 -0400

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From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.

David Moore Returns to CEO Spot at 24/7 Real Media Wed, 28 Jul 2010 05:10:00 -0400

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Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.

StrongMail Rolls Up Social Media Play Wed, 28 Jul 2010 05:05:00 -0400

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E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

New Videos Extend 'Ford Fiesta Movement' Wed, 28 Jul 2010 05:05:00 -0400

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Social campaign launched last year is extended with eight new videos starring YouTube celebs.

Adobe Buys Day Software for $240 Million Wed, 28 Jul 2010 00:15:00 -0400

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Adobe Systems announced plans to purchase open source CMS company Day Software.

FTC Studying Do-Not-Track List for Online Ads Tue, 27 Jul 2010 17:01:00 -0400

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FTC assessing viability do-not-track for online advertising.

ComScore Admits Errors in its Yahoo Data for June Tue, 27 Jul 2010 14:56:00 -0400

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Yahoo's dips in page views and user duration aren't as large as comScore previously reported.

New Buzzlogic Units Let Advertisers Match Consumers With Content Tue, 27 Jul 2010 14:03:00 -0400

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Advertisers select keywords that populate ads with relevant content.

Hotels Look for the Key to Social Media Mon, 26 Jul 2010 18:39:31 -0400

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The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story.

American Express Sponsors Live Concert Series With Vevo and YouTube Mon, 26 Jul 2010 18:34:21 -0400

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Label-owned music video site uses industry ties to create exclusive branded performances

CEO James Departs Omniture Less than a Year After Adobe Deal Mon, 26 Jul 2010 18:30:03 -0400

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Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.

New NBCU Ad Network Plans to Reach Beyond NBCU Properties Mon, 26 Jul 2010 17:13:36 -0400

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The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com.

AOL in Talks With Multiple Providers for Search Deal Mon, 26 Jul 2010 14:15:00 -0400

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The firm's exclusive multi-year deal with Google is almost up, so what's next?

DMA Names Lawrence Kimmel CEO Mon, 26 Jul 2010 05:12:00 -0400

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Hire comes six months after ouster of former chief exec John Greco.

TRUSTe Slaps Privacy Seal on Lead Gen Sites Mon, 26 Jul 2010 05:05:00 -0400

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TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams.

iAd Effect Gives Apple's Mobile Ad Rivals a Boost Fri, 23 Jul 2010 05:07:00 -0400

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The mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities.

Privacy Bill Contention Evident at House Hearing Thu, 22 Jul 2010 05:15:00 -0400

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At a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers.

IAB Steps Up Donations to Key Lawmakers Thu, 22 Jul 2010 05:05:00 -0400

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The IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues.

Facebook Hits 500 Million Active Users Wed, 21 Jul 2010 05:10:00 -0400

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From a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself.

Web Ad Industry and Privacy Wonks See Promise in Rush Bill Wed, 21 Jul 2010 05:09:00 -0400

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Unlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issue.

New Domain .Co Opens for Business With $350K Overstock URL Wed, 21 Jul 2010 05:07:00 -0400

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Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon.

Many Marketers Paying Lip Service to Mobile, Social Channels Wed, 21 Jul 2010 05:03:00 -0400

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Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI.

Yahoo's Display Takings Up 19 Percent in Q2 Tue, 20 Jul 2010 05:52:00 -0400

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CEO Carol Bartz attributes display growth to better segmentation and ad targeting.

Dr Pepper Facebook Blunder Is Latest in a String of Risky Promotions Tue, 20 Jul 2010 05:15:00 -0400

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The soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss the social agency after a review.

Foursquare: No Search Data Partnerships Planned Tue, 20 Jul 2010 05:11:00 -0400

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A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing.

Marketers Ponder the Worth of Twitter's Ads Tue, 20 Jul 2010 05:05:00 -0400

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In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting a good bang for their buck?

Behind the Scenes With Wieden+Kennedy and Old Spice Mon, 19 Jul 2010 05:15:00 -0400

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Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?

AOL Bash in D.C. Tonight Signals Focus on Political Advertisers Mon, 19 Jul 2010 05:14:00 -0400

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AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google.

House Rep Bobby Rush Introduces Alt Web Privacy Bill Mon, 19 Jul 2010 05:13:00 -0400

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UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft.