Yahoo Goes Hollywood With New TV, Celebrity Shortcuts
Fri, 12 Mar 2010 19:46:59 +0000
Valuing Keywords Based On Their Role In Conversion
Fri, 12 Mar 2010 18:03:20 +0000
Google Adds Microdata Support For Rich Snippets
Fri, 12 Mar 2010 14:27:35 +0000
Can Google Stay In China And Still Save Face?
Fri, 12 Mar 2010 14:08:48 +0000
20 Tips To Search Conference Success
Fri, 12 Mar 2010 13:47:30 +0000
Deadly Sins Against SEO: Part 1
Fri, 12 Mar 2010 11:00:38 +0000
SPONSOR MESSAGE: Are You Serving the Same Web Content to Everyone? Using Segmentation to Retain and Attract Different Audiences
Fri, 12 Mar 2010 02:55:13 +0000
Google Goes Live With “In-Stock, Nearby” Mobile Shopping
Thu, 11 Mar 2010 19:22:04 +0000
Google Is Bing’s 4th Largest Referring Source
Thu, 11 Mar 2010 19:20:28 +0000
The Problem Of Inconsistent SMB Contact Details – Part I
Thu, 11 Mar 2010 18:44:54 +0000
Display Ads More Effective in Europe than the U.S.
ComScore suggests superior creativity could explain discrepancy.
As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue
Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.
Google-Funded Pixazza Courts Advertisers With New Platform
New ad offering joins existing product that lets users identify and buy items displayed in Web photos.
NBC's Wurtzel Suggests Mobile Is On TV's Radar More Than Web
Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.
Multi-Channel Attribution Models Spur Lively Debate at I-COM
Agencies predict more brands will adapt the models in the next year, while others question the practice's value.
U.K. and U.S. Agencies Throw Cold Water on Standards for 'Black Box' Data
Media buyers talk bluntly about their vested interest in keeping the data kimono closed.
As Data Wars Heat Up, Quantcast Goes Global
Media companies increasingly looking to monetize traffic outside the U.S., CEO says.
Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth
SEC filing reflects profitability, but competition threatens.
EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.
Religion Comes to Facebook in the Form of an App
Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.
Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.
Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.
Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast.
YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan.
Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push.
