Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance The brand's teens-based referrals program is being supported by a multifaceted digital push.

Walmart Places a Mega Buy with Yahoo Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.

B2B Spending on Mobile to Fall Nearly 40 Percent A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.

U.K. to Regulate Social Network Marketing Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.

MediaForge Ads Charge Only When People Interact And Buy System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.

Partners in New D.C. Firm Cut Teeth on GOP Controversy Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.

Eric Bader Leaves BrandInHand for Strategy Role with Initiative Mobile expert assumes newly created role at IPG-owned Initiative.

FarmVille Ad Helps Bing Zoom Past Google on Facebook Search brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence.

Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands Four out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites.

Bally Total Fitness Offers Free MP3s to Boost Membership Fitness chain teams up with Universal Music Group to distribute 4.5 million downloads.

Google Rolls Out 'Above the Fold' Targeting on Content Network Takes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view.

Half of E-mail Marketing Pros Earn Over $70K Per Year EmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts.

New FTC Commissioner Solidifies Web Privacy Focus New commissioner, Julie Brill, has always made privacy protection a top priority throughout her career.

New Razorfish Division a Sign of Digital Health Market Appeal Agency not known for launching vertical units creates a practice serving healthcare, pharmaceuticals, and related advertisers.

Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed Helps brands push coupons, quizzes and other applications to where the action is.