SEOCHAIR::Search Engine Optimization

Outsell forecasts that online spending will overtake print in 2010

Tue, 09 Mar 2010 13:31:16 -0500

According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine ads this year.

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8 Google Updates from the Past 8 Days

Tue, 09 Mar 2010 13:24:55 -0500

Catching up on a week of new stuff from the GOOG.

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Web Analytics Association Names Mike Levin as Executive Director

Tue, 09 Mar 2010 13:17:50 -0500

Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role - but this time at the Web Analytics Association (WAA).

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Allison Schwam is Skiing Her Way to Search Success

Tue, 09 Mar 2010 12:55:49 -0500

Prepare to be green with envy.

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New MSN Homepage Begins Rolling Out Today

Tue, 09 Mar 2010 12:37:50 -0500

It will take a few weeks.

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173 million U.S. Internet users watched 32.4 billion videos in January

Mon, 08 Mar 2010 16:39:16 -0500

According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you'll discover that viewers watched an average of 187 videos per viewer during the month.

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Razorfish Improves Efficiencies by 50% with Marin Search Marketer

Mon, 08 Mar 2010 13:13:03 -0500

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.

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Citysearch Teams with OrangeSoda for Online Marketing Solution

Mon, 08 Mar 2010 12:43:43 -0500

Local advertising meets search engine optimization with new tool for marketers.

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SEMPO Names New Board of Directors

Mon, 08 Mar 2010 12:29:19 -0500

One of our own makes the cut.

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Did I tell you about The Value of Social Media Report by Econsultancy?

Sat, 06 Mar 2010 09:45:12 -0500

Over the past three weeks, I've been to SES London 2010, OMS 2010 in San Diego, and SMX West 2010 in Santa Clara. As The Grateful Dead would say, "What a long strange trip it's been."

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Google Launches Gesture Search for Android

Fri, 05 Mar 2010 14:46:49 -0500

Handwrite your way to faster search.

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Yahoo! Launches Paid Search Desktop Tool

Fri, 05 Mar 2010 12:42:48 -0500

New tool allows you to manage multiple search marketing campaigns offline.

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YouTube: AutoCaptions for Everyone and New Default Embed Size

Fri, 05 Mar 2010 01:50:39 -0500

A couple of new updates from the Internet's most popular video sharing site.

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Online Marketing Summit 2010

Thu, 04 Mar 2010 18:33:24 -0500

The Online Marketing Summit 2010 was held in San Diego February 22nd - 25th. OMS 2010 was held at the Paradise Point Resort & Spa, right on the Mission Bay shoreline. The weather during the event was typical February weather with temperatures in the low 70's upper 60's. While the locals know this is a bit cold, most people I spoke with that had to fly in from anywhere else were very happy to be out of the snow. It did rain during the event but it was only a brief drizzle during the evenings. Timing couldn't have been better as there were substantial storms before and after the event.

The first day of OMS 2010 consisted of training and certification workshops. Not only did these classes bring attendees that only had brief knowledge of social media or online marketing, they also enabled those with exposure to the industry get more in-depth training before the conference sessions started. These classes also earned students credits towards certification with the Online Marketing Institute.

Each of the three days of conferences was packed with useful sessions and panels ranging from fundamentals and best practices to case studies, some sessions even included leadership panels that focused on audience questions. As a regular industry conference attendee I really enjoy the sessions where the panel focuses on what the crowd asks. The sessions always seem far more involved and I'm usually able to pick up more useful information in these sessions then ones that use recycles presentations. Speaking of recycled presentations, I was presently surprised at the amount of new presentations I saw at OMS 2010. While there were a few that seemed very familiar, there were not nearly as many as I usually find at the larger shows. The social media coverage on these two days was so informative and thorough that, after the end of day 2, many conference goers that I spoke with said they were "social media'd out", but seeing how day 3 primarily focused on search, it was the perfect amount of coverage.

I'm not usually a fan of keynote speeches and days 1 and 2 and 2 and 3 keynotes respectively. I kind of cringed when I saw so many keynotes on the schedule, but the timing and manner they were presented and the information and content given in the presentations worked, without going into details, there was a very good amount of useful tips for those that listened carefully.

Day 3 of OMS 2010 was the Search Engine Strategies Forum. This was the day that got very in-depth in search marketing. This was the day that offered a great opportunity to learn from and interact with many of the leading search marketing leaders. The fundamentals track was set up to build a solid foundation for those looking to get their companies a solid understanding of where to start. The beyond fundamentals involved comparing paid and organic search, analytics for search, landing page design, as well as YouTube and online video optimization.

As a summary, the conference was very informative and the 3 day format with worked very well. The training and certification courses the first day helped a lot as well, as I found less beginner or intro level questions in each of the sessions then I normally hear. As a regular conference attendee for nearly the past 10 years, I'm used to going to conference mainly for the networking and information you get after the sessions are over. It was very refreshing to leave a 3 day conference with 4 pages of notes and ideas as opposed to the 2 pages I usually get. I will definitely be looking forward to the next OMS and recommend you do the same.

Tap the Teen/Young Adult Demo with ChaCha Data

Thu, 04 Mar 2010 14:21:59 -0500

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