SEOCHAIR::Search Engine Optimization

Search Agency Update - What Are Companies Up To?

Fri, 30 Jul 2010 03:27:25 -0500

Bits and bobs to keep up with search agency news: YouTube, Kenshoo & SapientNitro, ClickEquations, Wolfram|Alpha and more

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Facebook Questions Challenging Search Engines And LBS

Thu, 29 Jul 2010 22:45:25 -0500

Facebook Questions beta is the social site's most recent feature launch. It allows users to crowdsource their own questions by submitting them to all of Facebook's 500 million users as well as to all their friends. This seemingly 'innocent' feature is in fact a powerful tool that challenges all 'traditional' search engines, photo search engines and location-based services. Here's why.

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Karen Wickre To Share Secrets about Blogging @ Google

Thu, 29 Jul 2010 06:47:39 -0500

Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.

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Elixir Interactive Online Reputation Management Case Study

Wed, 28 Jul 2010 20:03:46 -0500

Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.

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Old Spice Commercial Increases Sales 107 Percent

Wed, 28 Jul 2010 13:00:02 -0500

If you haven't seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, "Should your man smell like an Old Spice man?" As of today, the video has 11,740,466 views -- making it the most viewed video on YouTube during the past month.

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comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men

Wed, 28 Jul 2010 12:05:50 -0500

According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women's online usage entitled, Women on the Web: How Women are Shaping the Internet.

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Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales

Wed, 28 Jul 2010 08:09:15 -0500

According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales.

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News Picks: Ask.com, historious, Disney & Playdom, @Earlybird & Jet Blue... and more

Wed, 28 Jul 2010 06:15:10 -0500

An overview of some of today's ad/tech news.

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Yahoo Japan Picks Google Search Over Bing

Tue, 27 Jul 2010 22:27:25 -0500

Yahoo Japan -- an independent entity from Yahoo -- has decided to forgo the Bing transition and will be using Google search results, Reuters announced today.

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United States Copyright Office Declares YouTube Remixes Are Legal

Tue, 27 Jul 2010 11:40:26 -0500

Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or 'jailbreak' a mobile device from the manufacturer and network provider from which it was purchased from, which permits users to install unapproved software under the Digital Millennium Copyright Act's (DMCA) fair use provisions. The request was made by the Electronic Frontier Foundation (EFF) particularly as it applies to AT&T and Apple's iPhone Software License agreement.

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Google's Search-Related Music Store Slated For Holiday Season [Report]

Tue, 27 Jul 2010 06:07:57 -0500

The rumor is growing fast. Now the New York Post has it that Google could launch its search-related music store as early as this holiday season, i.e. November-December.

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Ad Industry To Facelift Reputation With Institute For Advertising Ethics

Tue, 27 Jul 2010 05:50:17 -0500

The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to... sell. With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. Here's how.

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NBCU Sets Up "UAP" In-House Ad Network

Mon, 26 Jul 2010 09:27:24 -0500

NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives.

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AOL Launches Political Ad Platform, Seeks Top Music Ops Hire

Mon, 26 Jul 2010 08:52:12 -0500

When AOL is in the news, it means business... CEO Tim Armstrong said advertising would be AOL's primary source of revenues in his turnaround plan for the company. As such, AOL already demonstrated its willingness to leave non-viable operations behind by selling its failing and ailing social site Bebo for a reported $10 million. Now it's building a new future, starting with the launch of an innovative political ads platforms and at the same time looking for its future head of music operations.

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AOL Keeping Google (And Bing) On Its Toes For Search Deal Pick

Mon, 26 Jul 2010 08:35:45 -0500

AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in its partner for the few years to come by September, according to various reports.

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